What does it truly mean to be a Negotiation Warrior—not just in deals, but in life?
In this episode of Negotiation Warriors, I sit down with Adisa Bakari, Founder & CEO of The Sports & Entertainment Group (TSEG), one of the most respected and successful agencies in professional football. With over two decades as an NFLPA-certified agent, Adisa has built a reputation as a fierce advocate, mentor, and leader for elite athletes on and off the field.
But this conversation goes far beyond contracts.
We go inside the mindset, mission, and purpose that drive one of the most unique approaches to representation in sports.
We dive into:
- The journey from athlete to agent—and building an agency from the ground up
- The mindset required to succeed in one of the most competitive industries in sports
- Why representation is about more than contracts—it’s about legacy, leadership, and impact
- The responsibility of guiding athletes to create generational wealth
- The importance of truth, discipline, and accountability in negotiation
- The role of history, perspective, and education in shaping decision-making
- Why the greatest battle a negotiator faces is often internal
Adisa shares powerful insights on mentorship, purpose, and what it means to truly serve clients—not just as an agent, but as a leader in their lives.
This episode is a masterclass in mindset, mission, and the deeper meaning behind negotiation.
If you want to understand what separates good negotiators from true warriors—this is a must-listen.
🎧 Listen to the Negotiation Warriors Podcast as we explore negotiation not as a transaction – but as a mindset shaped by preparation, empathy, trust, and the pursuit of meaningful outcomes.
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